Media Campaign

The Ukrainian Foundation for Public Health, (UFPH), established with support from HealthRight International, is pleased to present its Information Campaign on De-stigmatization of and Opening Access to ST Programs and Additional Medical, Social and Legal Services for Female Injecting Drug Users (IDUs) in Ukraine Project, supported by the Open Society Institute (OSI).

This project was aimed at reducing stigma and increasing access to substitution therapy (ST) programs and additional medical, social and legal services for female injection drug users (IDUs) in Ukraine by implementing an information campaign. UFPH’s campaign not only combats the stigma against drug user and substitution therapy but also improves female IDUs’ and their relatives’ awareness about the availability of existing prevention and treatment programs and the positive effects they have had on the lives of women directly affected by injection drug use and HIV/AIDS.

While implementing this campaign was produced a twenty-minute documentary film in Ukrainian and English about the live, problems and needs of a young woman with a child, Katya, who has became a ST Program client in Kyiv. The film illustrates positive influence of the ST program on the quality of the heroine’s and her child’s lives; it contains comments of the leading experts, physicians and the ST program clients themselves regarding the effectiveness of such programs. Moreover was produced a poster series developed by advertising agency “Saatchi & Saatchi”, created with an aim to inform female IDUs and their surrounding about the ST program and to promote de-stigmatization of female IDUs by the healthcare workers.
 

Click on poster to view full sized image.